Advertising plan for Vodafone Assignment Example | Topics and Well Written Essays - 2500 words

Advertising plan for Vodafone - Assignment Example In the current world, it’s not only about sending text messages and vocal communication; there is also the need to send photos, videos etc.  Vodafone  provides all these options. Because of all these facilities more customers are attracted to  Vodafone. Their Broadband services are also used by most of the customers. Apart from the products and services they offer, they have started a Vodafone Group Foundation. The fund of this foundation is collected from the Vodafone Group annually. The Foundation has been started in more than 25 countries and they are involved in many community involvement and social activities.   Vodafone was awarded the UK's first mobile license in the year 1982. They started the first international mobile roaming service in the year 1991.In 2002 they started providing the facility to access internet in mobile. Apart from all these, recently they started the Vodafone money transfer service through mobile. Through this the customers can send and re ceive money through safest and easiest way. Vodafone have around 45% stake on Verizon Wireless services. They acquired a company named Telsim from Turkey in the year 2006 with an investment of around 2.5 billion Euros. In 2007 they acquired a company Vodafone Essar and entered into the Indian Mobile Market with an investment of around 5 billion Euros. The Vodafone Group is listed in the Stock Exchanges of London and NASDAQ and the headquarters of Vodafone is in London. Vodafone is mainly based on Middle East, Europe, Africa, United States and Asia Pacific. They have expanded their network in other countries also. Partner Market Agreements were made between Vodafone and their partners. With their co-operation, they entered into the marketing of global products and services with different levels of brand. By this strategy  Vodafone  enters into different countries and expanded their network and made their partners and customers getting more values and services. Also for the Vodafo ne customers who are travelling to other countries, they no need to invest again in that country because of this facility and they can make use of their partner network. The main products of Vodafone are  Vodafone live,  Vodafone Connect to Friends, Vodafone Euro-traveller,  Vodafone Mobile Connect USB Modem,  Vodafone 710,  Vodafone Freedom Packs, Vodafone at Home and Vodafone Money Transfer. In 2009 Vodafone launched a new business unit for health named as mHealth.   In 2010, they launched another product named  Vodafone 150. It is labelled as the world's cheapest mobile phone. Some of the main markets of Vodafone are Germany, Spain, UK, Netherlands, Turkey, Portugal, Greece, Romania, Hungary, Ireland, New Zealand etc. In these countries Vodafone have 100% ownership. In South Africa 94% of the stake is owned by Vodacom Group and from these 94%, 65% is owned by Vodafone Group. In Italy 76% of stake is owned by Vodafone. In India 65% of stake is owned by Vodafone. Voda fone also invested in a company named  Safari com  it is a market leader in Kenya and it has an ownership of 40%. They have around 25 million subscribers. They have an indirect investment of 4% in Bharti Airtel. Product & Service A wide range of services are offered by Vodafone. A few of them are 1) Voice 2) Messaging 3) Data and fixed line solutions and devices to assist customers in meeting their overall communication

Installing Openmrs Essay Example for Free

Installing Openmrs Essay There are two ways to install OpenMRS: Standalone, and Enterprise. You must have Java 6 or higher installed on your system to run OpenMRS. OpenMRS Standalone provides a simplified installation option with an embedded database and web server. It is a great way to evaluate and explore OpenMRS, letting you get a local version up and running within minutes, and includes download options with sample data. OpenMRS Standalone should run fine for smaller installations (fewer than 10,000 patient records), but if you are setting up a larger installation, we recommend using the Enterprise installation. If you are not sure which makes sense, you can start with a standalone installation and migrate your data to the enterprise version later. OpenMRS Enterprise is appropriate for larger installations. If you already have a Java servlet container and a database installed, and you want to set up OpenMRS to use these resources, you should also use OpenMRS Enterprise. OpenMRS Standalone To install the standalone version, download the ZIP file and decompress it, then double-click the openmrs-standalone. jar file to run it. The first time you run this file, it will install OpenMRS and open your browser to the new OpenMRS instance. Do not delete or rename any files or folders after decompressing the ZIP file. These files and folders are required by the standalone installer. Alternatively, from the command line, you can navigate to the decompressed folder and run the following command: java -jar standalone-1. 1. jar On Linux, you can also double-click on the file named run-on-linux. sh. If you are prompted for how to run it, just select run. Alternatively, you can use a command line shell to navigate to the decompressed folder and run the following command: ./run-on-linux. sh Upgrading Standalone To upgrade a copy of OpenMRS Standalone, do the following: Stop the previous version of OpenMRS Standalone and exit the application. Download and extract the most recent version of OpenMRS Standalone. Copy your database directory from the previous version to this new OpenMRS directory. Copy your openmrs-standalone-runtime. properties from the previous version to this new OpenMRS directory. Install OpenMRS Standalone as described above. The new version of OpenMRS will run with your old data. Logging in By default, the initial username and password are as follows: Username: admin Password: Admin123 You must immediately change the admin password after installation for security purposes. To change your password, click My Profile in the upper right of OpenMRS, and choose the Change Login Info tab. Update your password, then click Save Options. You can also change your username, and provide your real name, on this screen. Stopping and Restarting As long as OpenMRS is running, you can return to the application by opening the following URL in your browser. http://localhost:8081/openmrs-standalone/ Before you change certain preferences, such as the port on which MySQL or Tomcat runs, you must stop the application. To stop the application, use the Stop button in the user interface, or choose File gt; Quit. Alternatively, run the JAR file on the command line with a -stop parameter. You can restart the GUI by clicking Start, or double-clicking on the JAR file again. Alternatively, you can run the JAR file with a -start parameter. By default, OpenMRS runs the MySQL database on port 3316, and the Tomcat server on port 8081. To use a different port, stop the application, then change the port number in the openmrs-standalone-runtime. properties file or in the GUI, and restart. To override the port from the command line, run the JAR file with a -tomcatport or -mysqlport parameter. Changing the port number will change the URL used to access the application. To access the application, you can choose File gt; Launch Browser, or run the JAR file with a -browser parameter. OpenMRS Enterprise You must have Apache Tomcat and MySQL installed on your system before installing the enterprise version of OpenMRS. Download the Enterprise WAR package from http://openmrs. org/download/ Navigate to the Tomcat Web Application Manager and enter your Tomcat administrator credentials. http://localhost:8080/manager/html Browse to the location of the openmrs. war package, and deploy it. The initial setup which follows may take some time. At the end of the process, the Web Application Manager will refresh, and /openmrs should be displayed in the list of applications. Tomcat should also start the application (Running = True). Open the OpenMRS web application to complete the initial setup process. http://localhost:8080/openmrs Getting Started with OpenMRS Enterprise The first time you run OpenMRS, the setup wizard will help you configure your installation. Follow the instructions in this wizard to set up your database, and populate it with test data if necessary.

Romantic Nature Setting :: Descriptive Essay About A Place

Romantic Nature Setting As I opened my eyes, I saw him laying there, still sleeping and exploring his deepest thoughts. The brisk morning air nibbled at my nose as the sun, just rising over the mountains, warmed my body. I leaned over and gave him a gentle kiss on his lips to wake him. He opened his eyes slowly and looked over at me with a smile. As he stroked the side of my face with his gentle hand, I felt this chocolate colored skin melt over me. After laying there holding each other in perfect silence, we decided to put our clothes on and go for a morning hike. We took off down a path covered softly with moss and tiny pink flowers. Off to the side of the path were endless green trees and pants all nestled together to make one beautiful piece of art. After a while, we reached a sparkling, clear brook. It was about twelve feet deep and nearly three feet deep. The path wound right along side the water. Down the brook a ways, we came to a deep water hole where the fish danced in the swirling current. I noticed the brook was beginning to flow a little faster now, and I could hear the steady, rushing noise of the water falling over the cliffs that lied ahead. We walked to the cliff's edge to look over at the crystal clear lagoon that lay below us. The falls dropped about thirty feet down before it met the pool of water below. To the sides of the waterfall were moss-covered rocks, ferns and other green plants, growing from the crevices of the cliffs. Vines weaved their way down from the trees that towered from on top of the rocks. We decided to take off and climb down towards the water pool. Following the trail, we lost sight of the waterfall for most of the time it took to climb down. As we neared the bottom, huge rocks at the edge of the waterfall blocked all view of it. Once the waterfall became visible, it was more beautiful that ever. From the bottom, we could see the vapors rising from where the falls bubbled into the pool. We could see the rainbow that was made from the sunlight shining through the mist. Since it was such a nice day, we decided to go for a swim.

The Hollow Men Analysis

â€Å"We are the Hollow Men, We are the stuffed men† In this poem by T. S. Elliot, he uses symbolism, mixed with a quick tempo at the beginning, moving to a slower one at the end to describe how a man’s life generally goes by. In the early stages of a man’s life, he is constantly being filled with information and qualities that society deems necessary and desirable. He will spend no time dwelling on the innermost insecurities that we, as humans, all have. He is a Hollow Man. As we go through the motions of life, we rarely spend time in our early years to contemplate and delve into the insecurities and emotions, the thoughts and feelings that make us who we are. We are content being ignorant to the deeper things; the things that make us think about the greater workings of the Universe, and the smaller workings of ourselves. We know those things exist; we simply don’t want to hear them, because, as we’ve all heard at one time or another, ignorance is bliss. â€Å"Eyes I dare not meet in dreams† As we move further into the journey of life, we begin to understand that something is missing. We begin to come to the realization that there are things about ourselves we don’t want to know. We are ashamed that we have gone this long, and have not sought out the greater meaning we inherently know is there. We know we’ve done wrong, but don’t want to face it. We fear what we will discover about ourselves. It is easier to look in a mirror and see your reflection just as being your reflection, and not contemplate the person you see. It is easy to say â€Å"This person has blonde hair, blue eyes, and pale skin. † It is difficult to say â€Å"This person has feelings, beliefs, insecurities, and a deeper meaning. â€Å"At the hour when we are Trembling with tenderness Lips that would kiss Form prayers to broken stone. † This stanza represents how at the end, we know that our lives of passion, where we have done nothing for a greater purpose than for our own personal comfort and entertainment, were insignificant. We know, maybe for the first time, that there was more to living than just existing. We know that we are nothing, and that we have nothing. We know that we are coming to the end, and we are willing to do anything to keep that end from coming. We pray, and beg, and plead, just wanting a chance to have done something truly worthwhile. â€Å"This is the way the world ends This is the way the world ends This is the way the world ends Not with a bang, but a whimper. † When that final end comes, it will not be in some grand event of chaos and hellfire, It will be much worse. It will be a personal revelation that what you have done did not matter. It will come as a quiet, internal battle, with nobody there to console you but yourself. You will have to face your life with a new sense of understanding that only comes with the end.

The darkness closed in over her – Creative extended writing

The darkness closed in over her. She could feel it getting nearer. Every breath a vicious flash back of her life. â€Å"Don't hurt me,† she sobbed. â€Å"Please don't hurt me†. Still he came, closing in on her. The silence was deadly. She huddled against the cold, damp wall, paralysed with fear. She thought that if she moved he would easily find her, but it was useless, he knew where she was anyway. She tried closing her eyes and block out thoughts of what he would do, willing herself to disappear. There was no escape now. She was stuck, watching him draw nearer, if she closed her eyes, visions would appear. Horrible visions of him committing the deadly crime. Over and over in her mind, she could see herself being killed and lying dead on the dark floor of the secluded warehouse. â€Å"No!† she screamed. Eyes wide open. She couldn't believe it. She was alive. He was gone. It had changed, there was no longer the dripping pipes or piled boxes of the warehouse. Instead, she found herself in a green field, daisies and rabbits everywhere. She was stunned, suddenly the terrible death scene had transformed into something completely different. Something she liked. The sun was setting over the hills, the gentle breeze caressing her face. She sat on a soft patch of heather and sighed. Turning to see the view, everything disappeared from her line of sight and all she saw was rubble flying everywhere. An earthquake, maybe, or a bomb. She crouched down to dodge the rocks that were falling like rain. Then she felt the rocks start to disintegrate beneath her. She started to panic. What was happening? She fell and landed on something soft. It looked familiar, where was she? â€Å"I know this place,† she whispered to herself. She felt soft flooring underneath the soles of her bare feet. Reaching down with her hand, she touched a rug. Her rug. She was back in her room. But something was different. Something was missing. Light. Everything was in darkness and the atmosphere was eerie. Something wasn't quite right. She tried closing her eyes tight again, imagined she was somewhere else. Hoping that when she opened her eyes again, everything would be okay. But things don't work that way. Horror struck as she realised she couldn't open her eyes. â€Å"I can't open my eyes!† she screamed, running into the wall. She desperately clawed at her eyes but to no avail. Then ‘POP!' Her ears popped and she lost all sense of hearing. Deaf, blind, it can't get any worse! Could it? Just as she thought it was the end, the vision of her home faded into sight. Taking a deep breath, she stepped into the hallway. Smiling as she recognised each and every familiar crack in the paintwork. Her dads' handiwork. â€Å"Ahem.† She spun round to face a police officer. â€Å"And what are you doing here young lady?† he said in an immaculate British accent. â€Å"I†¦I live here† she stammered. â€Å"Preposterous!† cried the police officer. â€Å"You can't live here!† close to tears, she looked him in the eye and said. â€Å"Why not?† Just as the police officer was about to answer, her little brother stared at her in shock from behind him. His face completely drained of colour. He gulped and said â€Å"Officer, tell me you can see her too.† What was going on? Had he gone crazy? Was something going on in his warped 14 year old mind? What could he possibly mean by that? â€Å"Yes I see her. What a strange thing to ask. She obviously there, I mean†¦Ã¢â‚¬  he stopped dead in his tracks. â€Å"Oh goodness. Is that†¦?† her brother nodded slowly, hardly believing it himself. â€Å"But that's impossible!† exclaimed the police officer. â€Å"How can it be?† â€Å"How can what be?† she asked. â€Å"What's going on?† she stared at her brother, waiting for him to answer. â€Å"You're dead.† It was so simple. Amazing what two little words could do. She couldn't believe her ears. â€Å"I'm what?† she whispered. â€Å"You're dead sis. But then, how come I can see you? Are you like†¦some kind of spirit now? A ghost?† she stared blankly at him. He stared expectantly back into her eyes. Amidst the silence, the police officer crept away. â€Å"I†¦I don't know.† She said. â€Å"Am I†¦Am I dreaming?† she stammered. Confused, she held her heavy head in her hands. Her eyes rolled into her head and colours swirled in her mind. She felt as light as air. Just like a ghost! She looked at her hands and she could see her brothers' horrified face through them. â€Å"Delise?† he cried her name. She was too shocked to speak as she faded away into nothingness, or so her brother thought. She found herself in a beautiful, peaceful garden, full of tulips, her favourite. There was a sparkling pond with a weeping willow hanging over it providing some cool shade. She couldn't help but relax and it felt so good. There was a tall, young man standing in the middle of it, she wondered how she had not noticed him until just now. â€Å"Delise Patterson,† he smiled. â€Å"I've been expecting you† â€Å"I'm dead,† was all she could say. â€Å"No people never die, you are not a ghost, you are a person. That body was your ghost. Now you are free of it. Now you are nothing but yourself, like it was meant to be.† He smiled warmly at her but she didn't return it. â€Å"I have to go back! I want to go back!† she cried. â€Å"Why would you want to return to a place where you can feel pain, where you can get hurt, where you can hurt others?† he asked, â€Å"This is paradise.† â€Å"I was murdered! Please show me how to go back!† she screamed. â€Å"Why do you want to go back?† he repeated the question patiently. â€Å"I have to find the bastard who killed me!† she screamed angrily. â€Å"No!† he flared out. â€Å"I'm not letting you get away! Not again, not ever.† â€Å"Get away again?† she said to herself. What could he mean again? Have they met before? Impossible. She was sure she could recognise a face like that. Beautiful, yet twisted. Charming, yet deceptive. Cocky, yet hesitant. â€Å"Never again will I let you escape. My whole life spent searching for something, and in a matter of seconds, it's gone. She's gone. You, were gone.† He said, close to tears. Delise could sense that if she didn't do anything soon, he'd be sobbing uncontrollably and she'd never get out. She'd never go back. Back home. But she needed to get back to take her wicked revenge. â€Å"Please stop crying. I†¦I will come back.† But he still wept. Delise was starting to get irritated. â€Å"Come on don't be pathetic, what do you mean you won't let me go again?† â€Å"You don't recognise me do you?† he said through tears. â€Å"Why should I?† she asked, puzzled. â€Å"How can I recognise you if I don't know who you are?† â€Å"But you DO know me. You DO!† he cried. â€Å"How can you not recognise your own brother?† Silence. â€Å"Tim?† she whispered. â€Å"Yes,† he whispered back. â€Å"Tim.† He didn't know why he did that. Lied to her. He guessed Tim was her brother. He'd change his name to Tim now. Yes. Tim. â€Å"You look so different.† She said stunned. â€Å"Tim. If you love me, you will let me go back. Don't you want the person who murdered me to get what they deserve? She sobbed. â€Å"You're not dead.† He said. â€Å"How many times do I need to tell you? You're not dead!† he paused. How could he come up with a believable reason? â€Å"I took you here to be†¦safe.† Delise stared in disbelief. â€Å"I didn't want you to get hurt.† He said. â€Å"Hurt?† she questioned. â€Å"Yes. Hurt. Hurt by†¦me.† â€Å"What? But you're my brother! Why would you hurt me?† she cried. â€Å"I'm not your brother and you can't leave. I have to protect you from him.† â€Å"This is crazy.† She said. â€Å"I'm protecting you from him, the guy in the sky, the man upstairs, GOD.† â€Å"What? I'd rather be dead than stay here with you, you psycho.† â€Å"Oh no you don't.† he muttered. â€Å"Nobody stands up to me and gets away with it!† he screamed. â€Å"I am the most powerful being there is! Fear me mortal!† â€Å"DELISE!† she heard a man's voice. â€Å"Don't look into his eyes! It's Satan!† Satan? She knew she was in real trouble now. Clamping her eyes shut she screamed for help. Nobody came. The darkness closed in over her. She could feel it getting nearer. Every breath a vicious flash back of her life†¦ She felt dizzy. Exhausted and sick. Ill with confusion. Fatigued, she fell into a deep sleep. * * * * * Delise awoke to the sound of humming. A mellifluous tune. Calming and dreamy. She hummed along as if she knew the tune all her life. Smiling, she sat up. Beside her, a man in his early twenties aroused, dazed. Not the man she met in the garden, he was too peaceful to be evil. â€Å"Delise,† he whispered. â€Å"Is it really you?† â€Å"Yes.† She whispered back. â€Å"Who are you?† â€Å"Tim.† He smiled. Truth in his eyes. Eyes that have seen too much. Eyes like Delise's. â€Å"It's really you this time, I can tell.† She said. â€Å"Oh Tim!† she cried as she threw her arms around him. â€Å"I won't ever leave you again.† Tim's eyes started to fill with tears â€Å"That day†¦when the house was burgled and mum and dad†¦well you know†¦where did you go?† he whispered between sobs. â€Å"You just sort of†¦faded out of sight. All those years I thought you were dead.† He sobbed. â€Å"I'm sorry Tim.† She really was. â€Å"I was so alone! My friends turned on me. They called me an unwanted orphan. So long, Delise, too long.† â€Å"Do they still†¦Ã¢â‚¬  she couldn't think of what to say. â€Å"Bully me? Call me names? No.† He said. â€Å"Never again. I am forever rid of them. The world is forever rid of them.† Her eyes widened in shock. â€Å"Oh Tim you didn't did you? Oh please say it's not true!† she wept hysterically. Without waiting for his answer, she ran. She ran for what seemed like forever until she was out of breath. Panting, she rested her pounding head on the cool wall of the dimly lit corridor. By now, she was sobbing uncontrollably, she couldn't, wouldn't believe it. Her little brother? He's a†¦she couldn't bring herself to even think the word. Suddenly, she froze. Footsteps. Behind her. She waited. Still the footsteps drew nearer, ever closer, the pace matching that of her hearts'. Spinning round, she searched for the eyes of her stalker. There was no one there. â€Å"Delise.† Said a voice behind her. She gasped in horror. â€Å"Murderer.† Whispered Delise. â€Å"Delise, you need to understand, I had to do it. There was no other option.† â€Å"No other option.† Said Delise coolly. â€Å"No other option!† she turned on him, pushing and shoving, wrapping her slender but strong arms around his dark neck. â€Å"Don't give me that you little piece of shit! I'm ashamed of you Tim. You are a disgrace.† She hissed. â€Å"It was either them or me. Satan is in charge of the world now and he controls everything. There's no escape Delise. He's even watching us right now. He makes people fight for his fun, but there's no loser until someone dies. They had to die.† Still hitting him, but now more feebly, she wept. She wept for her brother, she wept for those he killed, but more than anything, she wept for herself as she saw an image play in her mind. She was standing, covered in blood. Someone else's blood. â€Å"This is it. You ready?† sneered a woman also covered in blood. Delise glared hard at her. â€Å"You look just like my mother. I'm home† she spat back. Screaming, the anonymous woman ran at her dagger at the ready. Barbarically, Delise mirrored her actions but was a split second too late. The cold metal touched her skin seductively before breaking the skin, scraping her ribcage, piercing her already broken heart. Eyes wide open; Delise didn't even have a chance to scream. The taste of fresh blood in her dry mouth, gushing out onto the sandy floor. A stinging mixture of blood, sweat and tears as she realised this was no vision. She fell forwards, pushing the dagger all the way through so that it protruded her back. The darkness closed in over her. She could feel it getting nearer. Every breath a vicious flash back of her life. Closing her eyes, she let herself drift into sleep, never to wake again.